What Happens When Your Brand is The Boss?
Agency Nation - Jun 22, 2018
You have a much better chance for a consistent message to get delivered. It's in this message that helps your agency figure who their talking to and where their going to do it. However it becomes a more challenging task if your brand has to take a back seat to something else. Giving it the power and freedom to will automatically set you apart. That's what I talk about with Peter van Aartrijk as he delivers a mini state of the union on your brand. Grab a copy of Peter's new book. P.S. The Agency Nation news letter is certainly boss worthy.
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