Episode 2: Hiring a marketer
Customers for Life From Safeco - Oct 02, 2017
Our recent studies of the fastest-growing agencies across the country found that 52% of these agencies are growing because they have hired marketers on staff, compared to 10% of them where the principals are doing the marketing themselves. (The other 38% are hiring producers.) These high-growth agencies are averaging 27.6% policies in force growth year over year. The fastest way for you to achieve this kind of growth is to hire a marketer on staff. In Episode 2 of our Customers for Life podcast, we're covering the specific benefits of hiring a marketer and how that can reduce your workload and encourage growth throughout your agency. Check out my conversation with Laura Jensen, a marketer from the C. Don Filer agency in Seattle, Washington.
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Posted: Oct 02, 2017
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