Perceived need for life insurance is waning: J.D. Power

Share!

Insurance Forums - Nov 23, 2020

The percentage of Americans who own life insurance continues to decline, largely driven by eroding interest among mass market consumers under the age of 45. That’s a key finding of the recently released J.D. Power 2020 U.S. Life Insurance New Business Study, which shows that as alternative forms of...

Read Full Article

Recommended Articles

Employers Brace for Highest Health Benefit Cost Increase in 15 Years

Posted: Sep 09, 2025

According to preliminary results from Mercer’s 2025 National Survey of Employer-Sponsored Health Pla...

Price Misconception Still Keeping Younger Generations from Purchasing Life Insurance: LIAM 2025

Posted: Sep 03, 2025

Young adults are entering their prime working years and reaching major life milestones—buying a hous...

Employers Leaving Valuable Benefits on the Table: HUB

Posted: Aug 27, 2025

While organizations want to make thoughtful investments in employee benefits, they often rely on inc...