Customers for Life From Safeco

New clients are 10 times more likely to leave in the first 30 days than they are the rest of the year. One major cause of this is that the last agency your client worked with will be trying to win them back once the agency receives their lost policy...

Posted: Oct 02, 2017

Independent agents give more of their time to social causes than any group I've ever known. In a recent Safeco® study, we found that 62 percent of the 240 fastest-growing agencies are not only supporting nonprofits, they're promoting their community...

Posted: Oct 02, 2017

Our recent studies of the fastest-growing agencies across the country found that 52% of these agencies are growing because they have hired marketers on staff, compared to 10% of them where the principals are doing the marketing themselves. (The other...

Posted: Oct 02, 2017

At our Customers for Life workshops, we talk a lot about referrals. After all, Safeco's research shows they're the number one growth tool for independent agencies. The type of referral program we help agents build can result in three to five times th...

Posted: Oct 02, 2017