Agency Nation

5 Trends Impacting Traditional Auto Insurance

Auto insurers are facing a "light bulb moment" ... more

Posted: Jul 07, 2020

Platforms: Overused Buzzword? Or Key to the Future?

Platforms have the potential to transform industries. But the word “platform” is thrown around far too often and too loosely ... more

Posted: Jul 02, 2020

Agents Aren’t Shy, and That’s Good News for Carriers

Nearly 2,000 agency staff reported on their carriers' performance and how they are planning for the future in this Channel ... more

Posted: Jun 30, 2020

Fearless Modernization: A Roadmap for the Independent Insurance Agency

Modernizing your agency isn’t only about maintaining operations in crisis mode; it’s also about positioning your agency for long-term growth ... more

Posted: Jun 28, 2020

Giving Back: Building Philanthropy into Your Corporate Culture

Even if philanthropy isn’t one of your corporate priorities, it’s very likely important to your clients, investors, and employees ... more

Posted: Jun 26, 2020

3 Things We’ve Learned While Rebranding

For those of you who are also considering how to revamp your name to match the vibe of your company, ... more

Posted: Jun 25, 2020

Ways to Limit Personal Lines Insurance Remarketing

Remarketing has a place, but it should be something that as insurance professionals we recommend not something that clients demand ... more

Posted: Jun 22, 2020

Understanding User Intent – Marketing Beyond Keywords

As search engines evolve to better serve the user, we’re seeing more of an emphasis being placed on user intent ... more

Posted: Jun 21, 2020

New Data Needed: Three Questions to Ask Your Insureds Today

Much of the insured data you’ve worked so hard to gather is simply no longer relevant ... more

Posted: Jun 18, 2020

The Gateway to the Next Level

In today’s rapidly changing and digitally disrupted world, however, just “getting better” is not enough. I believe that getting to ... more

Posted: Jun 16, 2020

Marketing to Customers During Tough Times

How do you strike the right balance with marketing and communication during uncertain times? ... more

Posted: Jun 15, 2020

4 SEO Strategies Agents Should Implement Now

Here are four strategies you should implement now whether you're just starting or have had a site for several years ... more

Posted: Jun 14, 2020

Designing the Future of Insurance: A Long-Term Perspective

It's time for insurers to tackle the big picture issues ... more

Posted: Jun 11, 2020

The Future is Already Here: Leadership, Technology and a Global Pandemic Converged to Accelerate Con...

A perfect storm comprised of several macro factors has supercharged several trends that were already emerging in the insurance industry ... more

Posted: Jun 09, 2020

The Pandemic and a New Ecosystem

As much as we all wish coronavirus had never happened, it has supercharged innovation in the insurance industry ... more

Posted: Jun 02, 2020

Digital, Accelerated: Why Agents Must Go Digital, Today

Digital is no longer a nice-to-have, it’s a must ... more

Posted: May 28, 2020

How to Protect Business Continuity in the Event of a Coronavirus-based Cyberattack

More than one-third of senior technology executives said cybersecurity risks have increased as a majority of their employees work from ... more

Posted: May 25, 2020

Five Reasons the Insurance Industry Should Be Using Sales Video Now

If your sales team’s pipeline is feeling stuck because of social distancing and shelter in place orders, it’s time to ... more

Posted: May 14, 2020

Planning for Your Agency – Data is Key

Successful agencies are the ones that can marry relationships, technology and data ... more

Posted: May 12, 2020

How to Rebuttal the 3 Most Common Final Expense Sales Objections

A time-tested rebuttal-objection script to turn around the 3 most common final expense sales objections ... more

Posted: May 04, 2020

Four Ways to Foster Quick, Effective and Free Lead Generation During COVID-19 (and after)

The show must go on. Here are a few ways to foster effective lead generation, even during COVID-19 ... more

Posted: May 01, 2020

How to Start Live Streaming as an Insurance Agent

With every live, in person event now being canceled, it is vital to have an online presence ... more

Posted: Apr 30, 2020

Insurance & Technology, a Budding Romance (Part 4)

My initial assessment is that the independent-agent channel component of the insurance industry is currently living in phase-two of the ... more

Posted: Apr 29, 2020

Rising Dependencies on Technology and a Remote Workforce Require Agents to Re-assess their Managed S...

As we now embrace a modified work environment that hybridizes in-office and remote productivity, the evolution of agency operations will ... more

Posted: Apr 28, 2020

Ecosystems, Innovation and the Digital User Experience

If working from home for weeks on end teaches us nothing else, it may have convinced some of us about ... more

Posted: Apr 27, 2020