Ep. 141: Charles Alexander: Bring Your Brand To Life With Videos

Spot On Insurance - Dec 03, 2019

Apple Podcasts Rate and Review for SpotOn Charles Alexander is the owner of Your Charles Alexander, a video marketing company that provides explainer videos for those who are working in insurance, finance, and people in an advisory role. He is credited for being an expert social media marketer, business developer, and email marketer. Charles is also the Director of the Tennessee Small Business Development Center and works with entrepreneurs to hire competent employees and market their business. Charles joins me today to share the kind of results you can expect from an effective explainer video. He discusses the difference in attention spans between the Boomer and Millennial generations. He describes the ideal content of a 90-second video as well as the ways you can grab the attention of the audience within the first three seconds. Charles also explains why email marketing is not dead and how newcomers in the industry can benefit from using video. “Don’t get hung up on the grammar - just make it about the customer.” - Charles Alexander Today on Spot On Insurance: Why Charles pursued a career in video and advertising. Using Star Wars as an analogy for the type of business he conducts. Why Boomers have shorter attention spans now more than Millennials. How to write a video script that converts. The factors that make a successful video ad.  Why email follow-up pieces are still relevant in today's social media world. His best recommendations for video marketing best practices. Using videos when newcomers are entering the workforce. Key Takeaways: Being authentic and legit always works for video. Email is still the same even after a decade has passed, while social media has changed almost every year. Email marketing that worked ten years ago can still work today. Resources Mentioned: Book: Sell With A Story Video: Kobe Bryant Untold Stories with Patrick Bet-David Connect with Charles Alexander: Your Charles Alexander Email: [email protected] Free video tips for listeners LinkedIn This episode was brought to you by….. Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com. Connect, Learn, Share Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!

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