Van Mueller: How To Sell 800 Life Policies A Year

The Insurance Guys - Jan 21, 2026

In this episode of the Insurance Guys Podcast, hosts Scott Howell and Bradley Flowers sit down with legendary agent Von Mueller, who shares his expertise on selling life insurance, annuities, and health policies at a remarkable volume, all while working just eight months a year. Von Mueller dives deep into the power of asking thoughtful, engaging questions as a tool to generate appointments and build genuine client relationships, stressing that listening and genuine interest are far more effective than simply dispensing information. He lays out actionable strategies for agents to overcome the struggle of getting in front of prospects, suggesting a “practice over study” approach and a formula for crafting compelling questions across different age groups. Key takeaways include leveraging your property & casualty book of business, using strategic questions to spark deeper conversations, and focusing on helping clients avoid financial pitfalls such as taxes and inflation. Von Mueller also offers details about his training resources for agents eager to take their sales skills to the next level.

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