1 in 4 adults can’t name a single life insurer?

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Insurance Forums - Feb 06, 2020

A new LIMRA study finds 1 in 4 adult Americans cannot name a single company that sells life insurance and a majority (56%) are unable to name three life insurance companies. As discouraging as this may sound, it does reflect an uptick in unaided awareness of life insurance brands among U.S. consumer...

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