Perceived need for life insurance is waning: J.D. Power

Share!

Insurance Forums - Nov 23, 2020

The percentage of Americans who own life insurance continues to decline, largely driven by eroding interest among mass market consumers under the age of 45. That’s a key finding of the recently released J.D. Power 2020 U.S. Life Insurance New Business Study, which shows that as alternative forms of...

Read Full Article

Recommended Articles

Employee Benefits Satisfaction Improves with Total Compensation Statements: LIMRA

Posted: Jul 08, 2025

Seven in 10 American workers are at least somewhat satisfied and more than four in … Read more...

Coventry Surpasses $6 Billion Delivered to Life Insurance Policyowners

Posted: Jul 02, 2025

Life settlements pioneer Coventry recently announced that it has paid more than $6 billion to … Read...

Young Adults Still Vastly Overestimate Cost of Life Insurance

Posted: Jun 25, 2025

A lack of knowledge continues to inhibit young adults from purchasing life insurance, according to …...