An Inconvenient Sales Truth by Kevin Trokey
Insurance Thought Leadership - Aug 11, 2020
When discussing acquisition strategy with producers, I’ll often hear them say, “Yeah, we compete on price, but we retain on service.” The fact they even make this statement is a sign they know price alone isn’t enough. Yet, they don’t take the time to build a sales process that takes the decisio...
Recommended Articles
Posted: Apr 06, 2026
The Leadership Gap We’re Misreading Leadership ITL Editorial Team Mon, 04/06/2...
Posted: Apr 01, 2026
Telematics and Trust: The UBI Revolution Telematics ClareCarroll1 Wed, 04/01/2...
Posted: Apr 01, 2026
AI: Insurance Fraud Wake-Up Call Claims PaulCarroll Wed, 04/01/2026 - 10:17...