Tiktok: Chance of a Lifetime for Insurers by Robin Kiera

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Insurance Thought Leadership - Mar 16, 2020

“That’s only for young people,” the board member of a German insurer said when I presented Tiktok as a possible next big thing for the industry “What do you think; how many people downloaded it?” I asked. Brief silence. “If you ask like that, a few million.” Me: “Over 1.5 billion. I...

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