Agency Nation
It starts by sticking to what you're good at and building a system that allows you to inspire. During that process, it should become clear what direction your agency should be running in. Because when you consistently stay the course that lets your p...
Posted: Nov 14, 2018
It's going to be a lot harder to do if you don't know what it will take to get there. Which might be an embarrassingly obvious statement, however, a larger number of agents still struggle with. Just because there's a hand full of XYZ businesses aroun...
Posted: Nov 13, 2018
It's the only thing you can do if you don't want to look really bad doing a good thing. Helping organize and execute community events is something that comes second nature to most insurance agents. But how do you make sure people know you were there...
Posted: Nov 12, 2018
Most of the time it started with something unexpected and ended with your ability to make a difference. Once you're exposed to the power of being there for someone on their worst day it makes it hard to want to do anything else. Then your mission bec...
Posted: Nov 09, 2018
First, it all starts with realizing you can't do everything and that you don't need to hire the people you think. Getting someone else to handle the majority of the marketing duties is a huge step in the right direction. The more important question s...
Posted: Nov 08, 2018
Which shouldn't be confused with trying to create the best videos for your agency. Focusing on what happens when you get in front of the camera instead of how to do it is a subtle mindset shift that can go along way. Yeah, it's important for things t...
Posted: Nov 07, 2018
You'll notice that you've just made it a lot easier for people to learn how much you know about insurance. It's definitely a difficult place to get to because just the idea of producing video consistently sounds daunting. However, once you realize th...
Posted: Nov 06, 2018
It all starts with over communicating everything to make sure everyone knows what needs to be done. This needs to happen the entire time something bad is happening to your client. Because it only takes one missed phone called to ruin the entire exper...
Posted: Nov 05, 2018
It might sound counterproductive, but that's how you look and sound different than the big boys. They're always telling everyone what to do instead of asking what might be best. It seems simple enough, but caring more about the outcome they want can...
Posted: Nov 02, 2018
You have to know who you're meeting first way before you plan anything else. Sure, there's basic tactical knowledge required to properly execute proper marketing communication. However, what makes picking a time and place dramatically easier is havin...
Posted: Nov 01, 2018