Agency Nation

How to do Amazing Insurance Keyword Research
How to do Amazing Insurance Keyword Research

This is really where the art and science of marketing collide as you try to figure out what works. There are no guarantees you will rank for keywords that drive business. However, there are a few key pillars to lean on when getting started to ensure...

Posted: Aug 21, 2018

How to Avoid the Perpetuation Trap
How to Avoid the Perpetuation Trap

It's not easy and it'll probably involve someone doing something they're not ready for. That's always the trickiest part for any agency to pass the business on to the next generation. However, the faster both sides realize the reality of the situatio...

Posted: Aug 20, 2018

How Easy Can People Talk With You?
How Easy Can People Talk With You?

It should only take a few clicks for them to show up on your schedule. That's the crazy advantage of using an online scheduling tool like Calendly, people are always willing and able to talk insurance. But the easier you make it, the more people star...

Posted: Aug 17, 2018

Are You Afraid of Your Creative Potential? (Part II)
Are You Afraid of Your Creative Potential? (Part II)

It's challenging to break out of traditional agency dynamics and create an insurance rockstar mindset. There are very few agencies that feel like they are the cool kids of the industries and can aggressively do things differently. However, embracing...

Posted: Aug 16, 2018

The Problem No One Can Solve (Part 1)
The Problem No One Can Solve (Part 1)

When the solution probably should have happened 10 years ago. You’d think that with all the advances we’ve experienced in technology, that we’d at least be able to pull a client email list together. But that’s not the case for our industry. The dread...

Posted: Aug 14, 2018

How Powerful is Insurance in the Classroom?
How Powerful is Insurance in the Classroom?

The next generation of insurance is going to have a crazy headstart on the industry. With formal higher education programs popping up all around the country, a new agents day one knowledge could be off the charts. Because up until now, one of our bes...

Posted: Aug 13, 2018

An Unexpected Transition
An Unexpected Transition

Is never easy to handle but always exciting to see what happens on the other side. As you probably already heard, Ryan Hanley is moving on from Agency Nation to pursue other opportunities. So we did one of the things we do best here at Agency Nation...

Posted: Aug 12, 2018

Every Sale is Easy When It Starts With Thank You
Every Sale is Easy When It Starts With Thank You

That's generally the level of appreciation you receive when the relationship starts in the right place. Every insurance agent has started a conversation with "I know you're busy, but I just need a moment of your time." What if you could completely tu...

Posted: Aug 10, 2018

Are Your Topic Clusters Big Enough to be Found?
Are Your Topic Clusters Big Enough to be Found?

Or maybe the better question is, do you have enough content to cluster? This might be one of the easiest marketing tactics to follow that can ultimately dictate your strategy. If you focus on topic clusters, it makes it really easy to understand how...

Posted: Aug 09, 2018

Are You Getting the Most Value Out of Your People?
Are You Getting the Most Value Out of Your People?

There's a good chance they're not if their still doing basic service work. With back office support companies becoming more reliable and relevant traditional service roles can do non traditional tasks. If you crunch the numbers, you'll almost always...

Posted: Aug 07, 2018