Agency Nation
Anthony Iannarino lit the stage on fire during his Elevate 18 keynote presentation. This is just a tiny clip of the sales inferno that engulfed each person in attendance that afternoon. If you want your agency to catch fire, first you need to ask you...
Posted: Jul 02, 2018
Our superpower is that we give a sh*t. It's cool to care about making this industry and the people that operate in it better. If we don't, then we're not giving ourselves the best chance to survive the constant attacks on how we help people protect w...
Posted: Jun 29, 2018
It's hard to bring value that rarely has a chance to return. Even if you believe in "giving without the expectation of reciprocation" at some point someone has to give if back. Sometimes, if you're stretched too thin, you won't be able to put them in...
Posted: Jun 28, 2018
It's easy to get caught up with what you think an agency your size should be doing. When in reality, there's very few limits you can/should put on it from a marketing position. You'll never be able to identify the growth opportunities you currently h...
Posted: Jun 26, 2018
This is why a handful of agents showed up to Elevate 18 and what they hope will happen because they did. I corned nine agents from across the country (and Canada) to figure out what needs to happen to grow. It doesn't matter if it's video marketing o...
Posted: Jun 25, 2018
Some insurance products are harder to sell than others. Is it your job to convince someone they want and need this coverage, or is that a realization they have to come to on their own? It's hard to say because being in the convincing business isn't...
Posted: Jun 23, 2018
You have a much better chance for a consistent message to get delivered. It's in this message that helps your agency figure who their talking to and where their going to do it. However it becomes a more challenging task if your brand has to take a ba...
Posted: Jun 22, 2018
At some point you're going to need to figure out what someone needs to hear from you to get their attention. It doesn't matter if you're new to content creation or have been doing it for years, everyone runs out of ideas. But that can't slow you down...
Posted: Jun 21, 2018
Joseph D'Souza is making sure Artificial Intelligence understands the things you shouldn't be doing. We've been fending off the InsurTech hype for years, sifting through pretty comparative raters and unwanted interfaces. The hope in tolerating this h...
Posted: Jun 20, 2018
Cost of client acquisition is a big time stat that when you track it, separates your agency from the pack. It's also just one of many advanced business and marketing metrics you should consider discovering. Because too often agencies get stuck accept...
Posted: Jun 19, 2018