Agency Nation
“We are experimenters just like you, our listeners, and I want to bring out a situation where our experiment didn’t quite go as planned.” Marty Agather In this episode, Ryan Hanley explains the biggest marketing failure experienced by TrustedChoice.c...
Posted: Apr 05, 2016
Insurance is a tricky arena. The role of the independent insurance agent has always been as the navigator, or the advisor. But with the ease of the internet, insurance is becoming less and less complicated. Sam Friedman points out that while small bu...
Posted: Mar 30, 2016
Marty opens today’s episode discussing what he learned from his recent trip to Canada. He just got back from the He just got back from the Insurance-Canada Broker Forum where he met with some of our Canadian insurance friends to discuss the different...
Posted: Mar 21, 2016
Today we are taking a pragmatic look at what happened to Google Compare. Recently Google announced that they are shutting down their Google Compare insurance industry here in the United States. If you tuned in to one our earlier episodes this past mo...
Posted: Mar 08, 2016
“If you’re an insurance broker, we’re going to drink your milkshake.” Parker Conrad, Former CEO of Zenefits. April 29, 2013 “We’ve talked about this numerous times, “the new normal” and how everybody wants to do everything now, “it’s when I want t...
Posted: Feb 22, 2016
Recently, Google launched their Google Compare insurance pricing program in the United States after its huge success in the UK. Unfortunately, they haven’t been as successful as they anticipated. Google is one of the most successful businesses on t...
Posted: Feb 15, 2016
Posted: Feb 15, 2016
The landscape of the insurance industry is changing. Today Marty and Ryan talk about an overlooked demographic, the shopper. “One of the ‘new normal’ behaviors is the fact we want to get a deal on everything.” — Marty Agather Shoppers are clients w...
Posted: Dec 30, 2015
Today we are going to discuss the changing face of marketing in today’s insurance business. Our first topic will be the article B2B Marketing Professionals: Prepare for 2016 by Considering these Predictions, written by Forrester Researcher, Peter O’N...
Posted: Dec 30, 2015