GETTING YOUR AGENCY AI READY FOR 2026

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Rough Notes - Dec 01, 2025

A step-by-step guide By Daniela Ivey As we head into 2026, agencies are ramping up their technology spending, and AI investment is at the top of the list for many. Nearly one in three employees at independent agencies already use AI in their work, and more than half say they want to use it in [&#823...

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