You’re Not Too Expensive, You’re Just Not Valuable Yet

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Rough Notes - Aug 06, 2025

Three producers share insights on when prospects claim your price is too high If you remember one thing, remember this: No one pays more for something they don’t believe is worth it. By Carolyn Smith, APR, TRA If your goal is to be a transactional, commoditized insurance agent … then sure. Sell on p...

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