Agency Nation
It will forever be a debate what you should say to clients when you don't need to talk about insurance. It's a debate that will never have a right or wrong answer, rather results of many different successful outcomes. The common thread that will like...
Posted: Dec 06, 2018
This is actually the best way to understand the difference between an effective Facebook or YouTube video strategy. If you don’t take the time to think about how, when and why someone is coming across your video and what they might want to do when th...
Posted: Dec 04, 2018
This is one of those moments you just have to put your head down and do something a lot longer than you think. Because one thing is for sure, it's not for a lack of ideas or suggestions, rather focus and execution. It's easy to suggest, it's easy to...
Posted: Dec 03, 2018
Starts with telling a story very few people hear to help understand insurance. The underwriting process is arguably the most important part of insurance no one knows about. Having the ability to look deeper at the whole story could dramatically chang...
Posted: Nov 30, 2018
It’s going to take longer than you think and be riskier than want. Because there's something that got you to where you are right now that's uniquely different than everyone else. If you’re lucky enough to figure it out you’ll have an advantage most w...
Posted: Nov 29, 2018
Believe it or not, insurance hasn't changed much, what has is the customer's expectations. Making sense of that realization can be a little sobering and leave you questioning your insurance life. It all starts by understanding that you start and buil...
Posted: Nov 28, 2018
All you’re doing is showing people how little you care about what’s really important. Instead, educate your client to a better experience so they don’t have to worry about taking every last dollar on the table. Understanding the value as it relates t...
Posted: Nov 27, 2018
It's easy to dismiss and even easier to want to control, but given the proper freedom can be effective. That's really the default reaction most people have when it comes to allowing personal brands to develop inside an agency. Those concerns are usua...
Posted: Nov 26, 2018
Because contrary to popular (insurtech) opinion, you provide too sweet of a deal to pass up. That deal usually includes taking an active and engaged roll in your community. It also requires a serious commitment to operating as a true risk manager ins...
Posted: Nov 23, 2018
It all starts by going far beyond the first box or two you tried to check selling it. Instead needs to become a deeper, more specific, understanding of who they are and why they need to buy insurance. That's when you truly start to make decisions bas...
Posted: Nov 22, 2018