Agency Nation
Starts by realizing the marketing freedom your legacy agency has granted you to significantly amplify your message. It's during this amplification process that you'll want to make sure you provide consistent reminders to the people who already know y...
Posted: Feb 14, 2019
It's not easy getting one person in your agency to participate in video marketing, let alone the entire staff. Getting in front of the camera for the first time is awkward, uncomfortable and generally results in noticing undiscovered things about yo...
Posted: Feb 13, 2019
Really starts by figuring out how the percentage of insurance talk you think they need from you. There is no right or wrong answer and is really up to you to decide what feels most natural to you. However, it's never a bad idea to have 100 percent in...
Posted: Feb 12, 2019
It all depends on how dedicated you are to consistently doing it and your willingness to improve. At least those are two of the biggest secrets to starting and sticking with a podcast that's going to bring attention to your agency. It's hard to be aw...
Posted: Feb 11, 2019
Starts by figuring out a way to handle all the power consumers have to demand business be done when they want. That's the beginning, middle and end of the story on how your agency can compete in the approaching artificially intelligent landscape. It'...
Posted: Feb 08, 2019
If you don't, there's a good chance everyone is going to walk away disappointed in the outcome. This is certainly a common challenge we face in the industry that is somehow rarely discussed. It's also amazing how rare it feels to consider specificall...
Posted: Feb 07, 2019
You're able to improve your ROI and easily reach whatever goals you set. It's the quality of those personal relationships inside and out of your agency that create a giant separation between you and the competition. It's this simple act that helps ig...
Posted: Feb 06, 2019
No matter what anyone says, we're all still trying to figure out this insurance thing together. It never stops regardless of how long you've been in the business, the only thing that can change is the people you find to help figure it out. That is by...
Posted: Feb 05, 2019
Starts by setting the proper expectations that might not make everyone involved happy. Things aren't always perfect in your agency or for your clients, accepting that makes both a lot easier. It's in your ability to accept the responsibility of those...
Posted: Feb 04, 2019
Starts with your ability to deliver an "omni-channel" experience today's clients are demanding. It's in serving these vastly different expectations you'll realize how much power and functionality is needed at the center of your agency. Of course, jus...
Posted: Feb 01, 2019