Agency Nation
Don't assume just because you live in a rural area, digital marketing doesn't work. Instead, assume that there's a completely unique and untapped way to connect with people. Your job is to figure out what and where that connection is happening. There...
Posted: Sep 21, 2018
It doesn't matter how long you haven't, it can happen anywhere anytime. Really what it comes down to is letting the thing that doesn't matter impact your ability to take action. It's this fabricated inaction that kills good intentions before they eve...
Posted: Sep 20, 2018
It starts with identifying the trigger for your desired action. You also need to have a pretty good idea of what you want your desired outcome to be. Once you've got that figured out now you have to figure out if there is enough craving for desire or...
Posted: Sep 19, 2018
Continues to rage on much longer than necessary and delay an entire industry in the process. The good news is that it looks like there might finally be light at the end of the integration tunnel. Technology partners and carriers are finally starting...
Posted: Sep 18, 2018
Is going to be more efficient than we can probably imagine. That means you'll be able to scale your agency to a level you never thought possible. The only problem will be if you can do it faster then the next guy. Live in a fully open API world and o...
Posted: Sep 17, 2018
If you attended this year's conference with 650 of your closest insurance friends you should already have a good idea. It doesn't seem like that long ago we wrapped the final session of Elevate 2018 and now next year's event is right around the corne...
Posted: Sep 14, 2018
Should not be taken lightly and approached with caution. That's how serious things get when you start to focus on personal lines home and auto with your digital marketing. Forget about insurance, that's one of the most competitive categories in all o...
Posted: Sep 13, 2018
It starts by letting someone else do your job better than you can. When that happens, you're able to find more valuable tasks you couldn't reach before. It's a place a lot of agencies are afraid to reach right now and could be a huge advantage moving...
Posted: Sep 11, 2018
It's really hard to start an agency from scratch, it's even hard to do it without any help. That's why it's so important, either through luck, hard work or a combination of both to find it. Everything from the initial operating capital to basic marke...
Posted: Sep 10, 2018
If we're lucky they'll just get easier and people will want to keep us around. If not, things could get interesting trying to decide who does what. One thing's for sure, we probably stand a better chance together than alone. The specifics of that tog...
Posted: Sep 07, 2018