Agency Nation
It's easy to get caught up with what you think an agency your size should be doing. When in reality, there's very few limits you can/should put on it from a marketing position. You'll never be able to identify the growth opportunities you currently h...
Posted: Jun 26, 2018
This is why a handful of agents showed up to Elevate 18 and what they hope will happen because they did. I corned nine agents from across the country (and Canada) to figure out what needs to happen to grow. It doesn't matter if it's video marketing o...
Posted: Jun 25, 2018
Some insurance products are harder to sell than others. Is it your job to convince someone they want and need this coverage, or is that a realization they have to come to on their own? It's hard to say because being in the convincing business isn't...
Posted: Jun 23, 2018
You have a much better chance for a consistent message to get delivered. It's in this message that helps your agency figure who their talking to and where their going to do it. However it becomes a more challenging task if your brand has to take a ba...
Posted: Jun 22, 2018
Posted: Jun 22, 2018
At some point you're going to need to figure out what someone needs to hear from you to get their attention. It doesn't matter if you're new to content creation or have been doing it for years, everyone runs out of ideas. But that can't slow you down...
Posted: Jun 21, 2018
Joseph D'Souza is making sure Artificial Intelligence understands the things you shouldn't be doing. We've been fending off the InsurTech hype for years, sifting through pretty comparative raters and unwanted interfaces. The hope in tolerating this h...
Posted: Jun 20, 2018
Posted: Jun 20, 2018
Cost of client acquisition is a big time stat that when you track it, separates your agency from the pack. It's also just one of many advanced business and marketing metrics you should consider discovering. Because too often agencies get stuck accept...
Posted: Jun 19, 2018
It might be overused and hard to imagine if you've never experienced it at a high level, but it all come down to leadership. That's the only thing capable of driving any lasting evolution inside a company. Especially one as ridge and by the book as a...
Posted: Jun 18, 2018