Agency Nation
Posted: Jun 20, 2018
Cost of client acquisition is a big time stat that when you track it, separates your agency from the pack. It's also just one of many advanced business and marketing metrics you should consider discovering. Because too often agencies get stuck accept...
Posted: Jun 19, 2018
It might be overused and hard to imagine if you've never experienced it at a high level, but it all come down to leadership. That's the only thing capable of driving any lasting evolution inside a company. Especially one as ridge and by the book as a...
Posted: Jun 18, 2018
For so long traditional insurance agencies were made up of the same type of people that did the same type of things. Everything is up for grabs now, not just the way you interact and attract your customers, but the people that will help you do it. Wh...
Posted: Jun 15, 2018
Most of the time, it's going to be much longer than we think. However, that shouldn't stop us from identifying the vulnerabilities a niche or segment of the industry faces. That forces you to drill down into a type of business and understand what mig...
Posted: Jun 14, 2018
Believe it or not, the average American spends two hours a day looking at social media on their smart phone. The number one job of your marketing is to get attention when it matters most? Winning those moments that matter will constantly give your ag...
Posted: Jun 13, 2018
If you're not, the good news is it's never too late to do something about it. Not only is it about how you're getting it, but who's showing up as a result. You dramatically increase the enjoyment of your insurance life if those people genuinely want...
Posted: Jun 12, 2018
The industry faces a lot of challenges, how we treat each other shouldn't be one of them. We both really want the same thing to happen, which makes it amazing we've been at odds as much as we have. Honestly, it's not that bad, but there's certainly p...
Posted: Jun 11, 2018
It's really hard to stop everything and make sure the things you thought were important still are. That's exactly what we're doing today as we approach the half way point of 2018. Right before the start of the year I asked two super awesome (maybe ev...
Posted: Jun 09, 2018
If it's not getting done fast enough, there's nothing wrong with going out there and taking it. Your agency will ultimately depend on the speed of adoption and ease of integration the industry may or may not provide. If that's an uncomfortable feelin...
Posted: Jun 08, 2018