Agency Nation
If it's not connecting on a level that sparks the tiniest feeling, you need to try harder. It's that feeling that will transcend your content's natural utility state to an entire different level. Once you're on this level you'll notice the pace and i...
Posted: Nov 18, 2017
Because whoever controls the attention controls the marketplace. There will come a time where those who are unwilling to recognize the importance of attention, will be ignored. Not just by the consumer, but those people who are trying to teach you h...
Posted: Nov 17, 2017
It should be a lot more than you can eat for weeks, months and even years. If you don't think it's possible, then you haven't dedicated yourself to the process long enough to see results. Yes, it's really hard to pass up a meal that's right in front...
Posted: Nov 16, 2017
If we're being honest, it's the most important part of your business that has the biggest chance of going wrong. It's also very possible that what you're currently doing to get the money could be costing you more than it's worth. Looking for better w...
Posted: Nov 15, 2017
It really depends on how much of what they're doing for you and what their getting paid. It's always a questionable decision to let another broker mingle with your business. Even if they start out with the best intentions in mind, they're only human...
Posted: Nov 14, 2017
It has nothing to do with word counts or video length, it's all about connection. If you can't create something that allows someone to connect with you or your agency, you've just wasted a lot of opportunity. It's this connection that allows people t...
Posted: Nov 10, 2017
You might not want to realize it, but the bar is set pretty low. When the simple act of filming a video is the best case scenario for incremental change, it's time to pay attention. Those were the expectations of OIA's IACON 17 Keynote speaker Marcus...
Posted: Nov 09, 2017
If not, then you're making your insurance life much harder than it needs to be. They crazy part is how many agents want to feel the pain with you. When you target a niche online, it dramatically improves your ability to see who you're looking for. Yo...
Posted: Nov 08, 2017
It's a new day for Agency Nation. If you liked what you saw before you should love what's next. If you want more insurance related content to help your agency get where you want to go, then we need more people creating it. On today's episode, I join...
Posted: Nov 06, 2017
Creating technology to improves efficiency in form submission is NOT a sexy business. But in terms of improving the effectiveness of independent agencies, there are few processes which eat up more staff time and resources. This is the first episode i...
Posted: Oct 29, 2017